Dublin Core
Title
Our Master’s Voice Advertising
Subject
advertising
Description
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Creator
Rorty, James
Source
https://library.oapen.org/handle/20.500.12657/43309
Publisher
Publisher: mediastudies.press
Publisher website: https://www.mediastudies.press/
Date
2020
Contributor
Tatik
Rights
https://creativecommons.org/licenses/by-nc/4.0/
Format
PDF
Language
English
Type
Textbooks
Identifier
DOI 10.21428/3f8575cb.dbba9917
ISBN 9781951399009