Contemporary Issues in Strategic Marketing

Contemporary Issues in Strategic Marketing

Sales and marketing management

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer’s job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development is crucial for a marketing manager just as it is for a manager at the top management level. Marketing carries the roles of strategic thinking, planning, and management by leading, creating, and providing energy as a power center to many organizations. A marketer has to have the vision to develop not just business, but also functional and operational strategies as well as marketing actions, constantly adjusting them all for the better. Affected by both unwanted changes and/or desired developments in many circumstances, we observe today that the marketers who aim to create value are looking for different and more sustainable competitive methods.

Sekerkaya, Ahmet Kemal (editor)

https://directory.doabooks.org/handle/20.500.12854/91674

Istanbul University Press

Istanbul, Turkiye, 2020-10-01

Indah Rachma C

https://creativecommons.org/licenses/by-nc/4.0/

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Pdf

english

Textbooks

DOI
10.26650/B/SS05.2020.002
ISBN
978-605-07-0728-1, 978-605-07-0733-5

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