Browse Items (272 total)

Global Market and Trade provides knowledge, recommendations, and practical solutions to new challenges within the contemporary processes of globalization and international trade. It examines the issues of contemporary foundations of the global market…

The Efficient Market Hypothesis believes that it is impossible for an investor to outperform the market because all available information is already built into stock prices. However, some anomalies could persist in stock markets while some other…

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies…

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer’s job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing…

This book provides an in-depth study of the management of standards and regulation in sustainable and radical innovation development. It considers the case of micro Combined Heat and Power (mCHP) technology. The developers of this radical innovation…

Industrial, Organisational and Economic Psychology; Social Policy; Political Science, general

This open access book explores supply chains strategies to help companies face challenges such as societal emergency, digitalization, climate changes and scarcity of resources. The book identifies industrial scenarios for the next decade based on the…

The content of the book has been structured into four technical research sections with total of 18 chapters written by well recognized researchers worldwide. These sections are: 1. process and performance management and their measurement methods, 2.…

The book is primarily addressed to cultural managers, employees of cultural institutions, cultural animators, impresarios, and independent artists who independently disseminate their work, especially in the Polish-Czech cross-border market for…

This is an Open Access book. In 2015, Industry 4.0 was announced with the rise of industrialization by the European Parliament, supporting policy, research, and infrastructure funding. In 2020, Industry 5.0 was launched as an evolution of Industry…