Browse Items (3867 total)

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of…

This book is the first and to date only compendium on the history, pharmacology, toxicology, and clinic of acetylsalicylic acid – not only the best known, but probably the most successful drug in medical history. Written by one of the world's leading…

This open access book explores the field of life science business from a multidisciplinary perspective. Applying statistical, mathematical, game-theoretic, and data science tools to pharmaceutical and biotechnology business endeavors, the book…

Medicines constitute an essential part of healthcare delivery and help to prevent or treat illness, influence quality of life, and generally increase life expectancy. However, medications can also cause harm if prescribed irrationally, dispensed or…

This open access book describes strategies and experiences of highly skilled professionals in improving oncology care worldwide. The book is structured into three main sections with several chapters each, reflecting the authors' individual, real-life…

This is a comprehensive description of a language spoken offshore from Papua New Guinea, remarkable for its phonological, morphological and syntactic complexity. As the sole surviving member of its language family, it provides unique evidence for the…

This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart…

Conservation and balance laws on networks have been the subject of much research interest given their wide range of applications to real-world processes, particularly traffic flow. This open access monograph is the first to investigate different…

The persistence of indigenous African markets in the context of a hostile or neglectful business and policy environment makes them worthy of analysis. An investigation of Afrocentric business ethics is long overdue. Attempting to understand the…

Markets abound in media–but a media theory of markets is still emerging. Anthropology offers media archaeologies of markets, and the sociology of markets and finance unravels how contemporary financial markets have witnessed a media technological…