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Our Master’s Voice Advertising
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The…
Primary Angioplasty: A Practical Guide
Medicine; Cardiology
Perspectives on treating hypertension in old age: The burden of polypharmacy, risks of treatment and GPs’ treatment probability
With increasing age, blood pressure rises as a consequence of arterial stiffness and it has been debated whether or not to it is beneficial to treat hypertension in old age especially in >75-year-olds when they have multimorbidity, polypharmacy or…
Emergency Cardiology
This fully revised and updated second edition offers practical advice on the diagnosis and management of acute cardiac conditions. Throughout the book, the authors employ an evidence-based approach to clinical practice and provide detailed guidance…
Managing Modern Healthcare: Knowledge, Networks and Practice
Managing Modern Healthcare seeks to draw a number of important and grounded lessons about how management networks develop and influence the spread of management knowledge and practice; how management training and development relates to the needs of…
Production Ergonomics: Designing Work Systems to Support Optimal Human Performance
"Production ergonomics – the science and practice of designing industrial workplaces to optimize human well-being and system performance – is a complex challenge for a designer. Humans are a valuable and flexible resource in any system of creation,…
The Onlife Manifesto: Being Human in a Hyperconnected Era
Philosophy of Technology; R & D/Technology Policy; Media Sociology
Automobiles and the Future: Competition, Cooperation, and Change
At the time of the U.S.-Japan auto conferences in March 1983, the hoped-for economic recovery as manifested in auto sales had revealed itself quite modestly. Three months later, the indicators were more robust and certainly long overdue for those…
Sustainable Manufacturing: Challenges, Solutions and Implementation Perspectives
Manufacturing, Machines, Tools; Sustainable Development; Energy Efficiency; Production
The Handbook of Salutogenesis
Health Promotion and Disease Prevention; Medical Sociology; Health Psychology