Browse Items (3867 total)

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies…

This book examines how everyday activists can enhance their effectiveness.

Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them.…

This book explores dementia-related aggression, violence, and homicide through a detailed analysis of “gray mist killings.” The term gray mist killing refers to intimate partner homicides (IPHs) committed by spouses/partners suffering from dementia,…

In the knowledge economy, teams play a central role in decisions made within and across organisations. The reason why teams with diverse compositions are often used is arguably their ability to develop solutions that none of their members could have…

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer’s job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing…

This book provides an in-depth study of the management of standards and regulation in sustainable and radical innovation development. It considers the case of micro Combined Heat and Power (mCHP) technology. The developers of this radical innovation…

Industrial, Organisational and Economic Psychology; Social Policy; Political Science, general

This open access book explores supply chains strategies to help companies face challenges such as societal emergency, digitalization, climate changes and scarcity of resources. The book identifies industrial scenarios for the next decade based on the…

It is well known that the quality of human nutrition is fundamental to human health and affects the risk of non-communicable diseases (NCDs). The global food system has been dramatically changing in recent years, which results in negative…

The content of the book has been structured into four technical research sections with total of 18 chapters written by well recognized researchers worldwide. These sections are: 1. process and performance management and their measurement methods, 2.…