Dublin Core
Title
Commercial Communication in the Digital Age : Information or Disinformation?
Subject
Communication
Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Creator
André Schüller-Zwierlein
Source
https://library.oapen.org/handle/20.500.12657/31406
Publisher
De Gruyter Mouton, Berlin
Date
2017
Contributor
Uploaded by Nurma
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbooks
Identifier
DOI 10.26530/oapen_628402
ISBN 9783110416794;9783110416831
ISBN 9783110416794;9783110416831