Dublin Core
Title
The Phantomization of Consumer Culture
Subject
consumer culture; marketing; social media
Description
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
Creator
Alessandro Caliandro , Alessandro Gandini , Lucia Bainotti and Guido Anselmi
Source
https://www.degruyter.com/document/doi/10.1515/9789048555109/html
Publisher
Amsterdam University Press
Date
2024
Contributor
Indah Rachma C
Rights
CC BY-NC-ND 4.0
Relation
-
Format
Pdf
Language
english
Type
Textbooks
Identifier
https://doi.org/10.1515/9789048555109
Coverage
-