Dublin Core
Title
Digital Business Models
Subject
Business Management
Business and Economics. Management, Organization, Corporate Governance
Business and Economics. Management, Organization, Corporate Governance
Description
A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models.
Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players.
Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.
Identifies and analyses the key value drivers in a digital economy
Develops effective new digital business models
Applies digital business model principles to revamp traditional business model
Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players.
Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.
Identifies and analyses the key value drivers in a digital economy
Develops effective new digital business models
Applies digital business model principles to revamp traditional business model
Creator
Sébastien Ronteau , Laurent Muzellec , Deepak Saxena and Daniel Trabucchi
Source
https://www.degruyter.com/document/doi/10.1515/9783110762556/html
Publisher
De Gruyter
Date
2023
Contributor
Indah Rachma C
Rights
https://creativecommons.org/licenses/by-nc-nd/4.0/
Relation
-
Format
Pdf
Language
english
Type
Textbooks
Identifier
https://doi.org/10.1515/9783110762556
Coverage
-