Dublin Core
Title
Social Media in South India
Subject
Social media
Description
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
Creator
Venkatraman, Shriram
Source
http://library.oapen.org/handle/20.500.12657/31352
Publisher
UCL Press
Date
2017
Contributor
Siti Muzaroh
Rights
https://creativecommons.org/licenses/by-nc-nd/4.0/
Format
PDF
Language
English
Type
Textbooks
Identifier
10.26530/OAPEN_630700