Social Media in South India

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Dublin Core

Title

Social Media in South India

Subject

Social media

Description

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Creator

Venkatraman, Shriram

Source

http://library.oapen.org/handle/20.500.12657/31352

Publisher

UCL Press

Date

2017

Contributor

Siti Muzaroh

Rights

https://creativecommons.org/licenses/by-nc-nd/4.0/

Format

PDF

Language

English

Type

Textbooks

Identifier

10.26530/OAPEN_630700

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