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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern…

Tags: communication ethics, communication models, communication strategies, communication theory, crisis communication, marketing instruments, non-profit management, OER, OER Perppustakaan Universitas Airlangga, Perpustakaan Unair, Public administration, public communication, public management, public marketing, public sector marketing, public-private partnerships, social marketing

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