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Advertising and the Transformation of Screen Cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the…

Tags: cinema studies, media industry studies, non-theatrical film, OER Perppustakaan Universitas Airlangga, oer.unair.ac.id, Perpustakaan Unair, Perpustakaan Universitas Airlangga, screen advertising, sponsored film

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