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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

The Dynamics of Influencer Marketing.jpg

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion…

Tags: entertainment, information and communication industries, media, OER Perpustakaan Universitas Airlangga, oer.unair.ac.id, Perpustakaan Unair, Perpustakaan Universitas Airlangga, Sales and marketing

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